Hi, I’m Nando, Environmental Graphic Designer by trade, Puerto Rican by birth, Cyclist by choice for as long as I can remember. I started Chronic Cycling to celebrate the inclusiveness of cycling. I like all things bicycle, a lot; and I like the people in the cycling community. No matter where I’ve been, the people I’ve met in cycling come from all walks of life, age, socio-economic backgrounds, political or religious beliefs, etc.. And yet, when we’re together, we have this one thing in common that is stronger than our differences. I believe under cycling, we come a little closer, and I think that’s pretty powerful.

With Chronic Cycling I aim to offer reasonably priced, custom cycling apparel as well as original designs you can wear all the time, not just to a ride. While we offer full racing kits, the aim is to offer an alternative to non-competitive cyclists who just want to wear some casual, wicking, bicycling-themed clothing.

Why “Chronic Cycling”? Well, you know how people look at you when you tell them your riding stories? You probably have someone that thinks you are an addict (maybe yourself?), that you have a cycling problem, a cycling condition? Well, I know it’s not really a problem; but if it is, follow this easy, two-step cycling anonymous program:

1. Admit you have a problem.
2. Embrace it and go ride.

Subscribe via email, follow on twitter, become a fan on Facebook, or subscribe to the RSS feed (below) for updates on surveys, new products and designs, be cool to all cyclists, thank you, and now, go ride!

- Nando